Jenna Curcio

Ciao, I'm Jenna :)

I'm a brand strategist, experiential marketer, consultant, and writer who spends a lot of time thinking about why some brands become part of the conversation while others get lost in the noise.

Over the past 8+ years, I've worked across agency, editorial, and in-house roles, helping beauty, fashion, lifestyle, and hospitality brands create visibility, build community, and develop the kind of cultural relevance that can't be bought through media spend alone. My work sits at the intersection of brand strategy, PR, creator partnerships, experiential marketing, and storytelling—with a particular focus on creating moments people actually want to be part of.

I've built my career between the American and Italian markets, working with brands like KIKO Milano and espressOh while developing a deep appreciation for the nuances of translating culture, identity, and brand heritage for new audiences. Whether it's a launch event, creator program, editorial strategy, or partnership concept, I'm most interested in the ideas that make people stop, pay attention, and feel something.

Alongside my work in marketing, I'm a freelance writer whose work has appeared in InStyle, Allure, CR Fashion Book, Who What Wear, Byrdie, Fashionista, Coveteur, CNN Underscored, and more. My writing often explores the intersection of beauty, travel, identity, and modern Italian life.

At the end of the day, I'm passionate about creating the kinds of brands, stories, and experiences that people remember long after the event ends—and that other brands eventually end up adding to their mood boards.

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