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CLIENTS

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Consulting Services

I'm here to help beauty, fashion, and lifestyle brands not just show up — but stand out. I create custom consulting packages built around your long-term goals, whether that’s leveling up your brand identity, building real influencer partnerships, growing your social media presence, or turning your audience into a loyal community.

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With a mix of strategy, creativity, and hands-on support, I’ll give you the tools and game plan you need to build an authentic, impactful brand that actually sticks.

Overview

  • Collaborative kick-off session to dive deep into your brand’s needs, goals, and vision

  • Ongoing communication with you and your team to share updates, insights, and next steps

  • Final wrap-up meeting to review results, measure success, and outline future opportunities

Product Seeding

  • Strategic research and vetting of social creators, editors, and writers who are the best fit to authentically champion your brand

  • Curated gifting lists featuring social handles, emails, mailing addresses, tracking details, and rate information for future collaborations

  • Full-service outreach and relationship management — including initial contact, thoughtful follow-ups, and ongoing communication post-gifting to maximize content opportunities

  • Detailed reporting after each outreach round, tracking key metrics like conversions, earned media placements, and engagement impact

  • Organized UGC asset folders delivered to you, ensuring all creator content is easily accessible and ready for use

Content Strategy

  • In-depth audit of your current content strategy to identify strengths, gaps, and new opportunities

  • Development of a tailored social strategy built for success across all relevant channels and platforms

  • Curation of platform-specific content ideas designed to align with your brand voice, goals, and audience

Brand Marketing Strategy

  • Comprehensive audit of your current brand marketing strategy to uncover strengths, pinpoint weaknesses, and highlight key opportunities for growth

  • Development of a customized, goal-driven strategy and budget designed to set your brand up for long-term success

  • Expertise-driven guidance on positioning, storytelling, and trend integration specifically tailored for fashion, beauty, and lifestyle brands to stay culturally relevant and build lasting brand equity

Influencer Management

  • Build a new influencer database or optimize and expand your existing network

  • Full-service 1:1 influencer partnership management, including direct communication with your internal team and creators’ representatives throughout the campaign

  • Cultivate both short-term activations and long-term relationships with top creators to drive impactful paid partnerships and brand loyalty

Content Creation

  • Develop original content aligned with your brand strategy and goals

  • Platforms + Deliverables: Instagram Reels, Static Posts, Carousel Posts, Stories, TikTok, Paid Ad Assets, and UGC

  • Produce platform-optimized creative that drives engagement, strengthens brand storytelling, and supports conversion goals

Social Media Management

  • Develop a tailored content plan and calendar, specifying optimal posting days and times

  • Direct scheduling of content across selected social media platforms for seamless execution

  • Active community engagement with followers for a set amount of time each day to foster connection and loyalty

  • Detailed performance analysis at 30, 60, and 90-day intervals to track progress and optimize strategy

Press Outreach

  • Execute consistent press outreach according to an agreed-upon schedule to maximize media opportunities

  • Craft tailored pitches to editors and writers based on specific client goals, including product launches, new campaigns, sustainability initiatives, and more

  • Curate a personalized list of top editors and writers aligned with your brand’s vision and objectives

Copywriting

  • Define brand voice, tone, and messaging standards to ensure consistent and compelling communication

  • Craft expert copy across all platforms, including social media, email marketing, websites, e-commerce, and blogs

  • Edit and refine existing brand copy to align with your evolving messaging and standards

Jenna Curcio | Brand Consultant | Content Strategist | Writer

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