Consulting Services
I am passionate about helping brands within the beauty, fashion, and lifestyle spaces reach their goals and find success. I specialize in creating custom consulting packages for brands to help them reach their long-term objectives. I use my expertise to help build your brand, connect with influencers, make a meaningful impact on social media, and establish loyalty within your target audience.
By leveraging my knowledge and experience, I will provide you with the tools and strategies to reach your goals and create an impactful brand presence.
Overview
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Exploratory kick-off meeting to best understand the needs and goals of your brand
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Regular communication with you and your team to deliver progress updates
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Conclusion meeting to analyze overall results
Product Seeding
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Individualized expert research into social creators + editors/writers that would be the best advocates for your brand and products
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Custom curated gifting list including social handle, email, mailing address, tracking info, and other rate info for future partnerships or collaborations
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Full-scale outreach and promotion including direct initial contact, following up, & consistent conversation once product is received to ensure content is maximized
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Final analysis of each round of outreach including metrics on conversions, press placements, etc.
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UGC folders created & shared including any and all assets
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Content Strategy
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Audit your current content strategy to identify what is working and what isn’t
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Crafting social strategy across channels and platforms
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Curating specific ideas tailored to your goals and brand
Brand Marketing Strategy
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Audit your current brand marketing strategy to identify strengths, weaknesses, opportunities, and threats
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Create a tailored individual strategy and budget based on goals
Influencer Management
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Create an influencer database and/or build upon existing database
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1-on-1 influencer partnership management throughout length of campaign including consistent communication with internal brand team and influencer’s representatives
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Establish long and short-term relationships with content creators for paid partnerships
Content Creation
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Create content based on desired strategy
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Platforms & deliverables:
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Instagram Reels
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Instagram Static In-Feed Posts
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Instagram Carousel Posts
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Instagram Stories
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TikTok
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Paid ad content
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UGC
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Social Media Management
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Create a custom plan and calendar for posting content including ideal days of the week, times of day
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Direct scheduling of content for desired social media platforms
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Community engagement with followers for a predetermined amount of time per day
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Metrics analysis after 30, 60, and 90 days of implemented plan
Press Outreach
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Conduct regular press outreach based on desired, mutually agreed upon schedule
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Pitch editors & writers based on individual client goals (product launch, new campaign, sustainability news, etc.)
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Curate a custom list of editors and writers that would best fit brand goals
Copywriting
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Establish brand standards and best practices for overall voice, tone, and messaging initiatives
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Expert, branded copywriting for social media, email marketing, website, e-commerce, blogs, etc.
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Editing any existing brand-specific copy