Consulting Services
I'm here to help beauty, fashion, and lifestyle brands not just show up — but stand out. I create custom consulting packages built around your long-term goals, whether that’s leveling up your brand identity, building real influencer partnerships, growing your social media presence, or turning your audience into a loyal community.
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With a mix of strategy, creativity, and hands-on support, I’ll give you the tools and game plan you need to build an authentic, impactful brand that actually sticks.
Overview
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Collaborative kick-off session to dive deep into your brand’s needs, goals, and vision
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Ongoing communication with you and your team to share updates, insights, and next steps
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Final wrap-up meeting to review results, measure success, and outline future opportunities
Product Seeding
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Strategic research and vetting of social creators, editors, and writers who are the best fit to authentically champion your brand
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Curated gifting lists featuring social handles, emails, mailing addresses, tracking details, and rate information for future collaborations
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Full-service outreach and relationship management — including initial contact, thoughtful follow-ups, and ongoing communication post-gifting to maximize content opportunities
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Detailed reporting after each outreach round, tracking key metrics like conversions, earned media placements, and engagement impact
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Organized UGC asset folders delivered to you, ensuring all creator content is easily accessible and ready for use
Content Strategy
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In-depth audit of your current content strategy to identify strengths, gaps, and new opportunities
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Development of a tailored social strategy built for success across all relevant channels and platforms
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Curation of platform-specific content ideas designed to align with your brand voice, goals, and audience
Brand Marketing Strategy
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Comprehensive audit of your current brand marketing strategy to uncover strengths, pinpoint weaknesses, and highlight key opportunities for growth
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Development of a customized, goal-driven strategy and budget designed to set your brand up for long-term success
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Expertise-driven guidance on positioning, storytelling, and trend integration specifically tailored for fashion, beauty, and lifestyle brands to stay culturally relevant and build lasting brand equity
Influencer Management
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Build a new influencer database or optimize and expand your existing network
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Full-service 1:1 influencer partnership management, including direct communication with your internal team and creators’ representatives throughout the campaign
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Cultivate both short-term activations and long-term relationships with top creators to drive impactful paid partnerships and brand loyalty
Content Creation
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Develop original content aligned with your brand strategy and goals
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Platforms + Deliverables: Instagram Reels, Static Posts, Carousel Posts, Stories, TikTok, Paid Ad Assets, and UGC
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Produce platform-optimized creative that drives engagement, strengthens brand storytelling, and supports conversion goals
Social Media Management
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Develop a tailored content plan and calendar, specifying optimal posting days and times
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Direct scheduling of content across selected social media platforms for seamless execution
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Active community engagement with followers for a set amount of time each day to foster connection and loyalty
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Detailed performance analysis at 30, 60, and 90-day intervals to track progress and optimize strategy
Press Outreach
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Execute consistent press outreach according to an agreed-upon schedule to maximize media opportunities
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Craft tailored pitches to editors and writers based on specific client goals, including product launches, new campaigns, sustainability initiatives, and more
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Curate a personalized list of top editors and writers aligned with your brand’s vision and objectives
Copywriting
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Define brand voice, tone, and messaging standards to ensure consistent and compelling communication
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Craft expert copy across all platforms, including social media, email marketing, websites, e-commerce, and blogs
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Edit and refine existing brand copy to align with your evolving messaging and standards